How I edit my Instagram Photos

I get a lot of questions about how I edit my Instagram photos – specifically the filter. So I thought I’d share how I do that here – it’s pretty simple actually…

First I use the ADEN filter – every. single. time. I think it’s important to show consistency – it makes your grid look cohesive. I use the Planoly app, which is a really great tool to plan out your photos and even draft some hashtags so you’re not scrambling last minute when it’s time to post. I juggle up to three Instagram accounts (for work) at times so it’s key to have them planned, drafted and organized.


Second, I play with the additional editing tools like brightness and contrast. – The Aden filter makes things a bit darker, so I try to counter balance it by adding some light.

Third, I play with the warmth. – I like to add warmth to my photos. I’m not a stark person and I gravitate to color and I want my photos to reflect that.

Fourth, I play with the sharpness and/or shadows. – Sometimes you want more details to pop and contrast or taking away some shadows can help with that.

Lastly, I’ll play with the highlights if it needs any extra boost.

That’s about it! Most of my outfit photos though are done professionally – so those do get some edits from my favorite gal Abby before they even make it to me, but other than that all my other photos are edited by me on Insta!

Told you it was pretty easy 🙂

Hope you find this post helpful! Anything else you would like to see?

PS. I’m a speaker at the next #captionandcreate and I’m covering really cool Instagram insights that will be SUPER helpful as you continue to grow your brand on this medium. Tickets are limited – buy here.

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